91%
of U.S. adults planned to celebrate winter holidays in 2025.
The National Retail Federation’s 2025 consumer survey includes Christmas, Hanukkah, and Kwanzaa in this measure.
Source: National Retail Federation, October 16, 2025Holiday decorating reference
Holiday decorating and shopping statistics.
A carefully sourced collection of U.S. holiday decorating, seasonal shopping, and creative retail data. Built for writers, makers, and anyone who needs a reliable number with its original source close at hand.
Last updated October 9, 2026. Includes a 2026 Halloween forecast, 2025 winter-holiday survey results, and 2024 retail and trade data. The update date refers to this page; each statistic names the year it measures.
At a glance
Eight useful facts, ready to cite.
Holiday decorating is not one narrow shopping moment. It brings together front-door traditions, handmade projects, gifts, seasonal displays, and the planning that starts well before December. These figures provide a grounded view of that broader seasonal rhythm.
$890.49
was the average planned holiday spend per person in 2025.
That estimate covers gifts, food, decorations, and other seasonal items.
Source: National Retail Federation, October 16, 2025$262.56
of the average planned holiday spend in 2025 was for seasonal items.
The NRF identifies food or candy, decorations, and greeting cards within this portion of planned spending.
Source: National Retail Federation, October 16, 202542%
of holiday shoppers in 2025 planned to start browsing and buying before November.
Among early shoppers, 54% said spreading out their budget was a leading reason to start early.
Source: National Retail Federation, October 16, 2025$2.97 billion
was the value of U.S. Christmas decoration imports from China in 2024.
China accounted for 86.8% of the U.S. total imports in this category, according to Census trade data.
Source: U.S. Census Bureau, December 16, 202513.7%
of 2024 hobby, toy, and game store sales occurred in December.
This is a useful indicator of how strongly seasonal making, gifting, and creative purchases concentrate at year end.
Source: U.S. Census Bureau, December 16, 2025$146.6 billion
was the estimated December 2024 retail sales value for electronic shopping and mail-order houses.
The Census Bureau notes that it was the highest estimated monthly total for that sector in 2024.
Source: U.S. Census Bureau, December 16, 2025$4.3 billion
is expected to be spent on Halloween decorations in 2026.
In the NRF’s 2026 survey, 78% of Halloween shoppers planned to buy decorations. This is a spending forecast, not a final sales total.
Source: National Retail Federation, September 22, 2026Method and sources
How this reference is maintained.
This page uses published figures from the U.S. Census Bureau and the National Retail Federation. Each figure is presented with the date of the source publication and links to the original release. The page is reviewed regularly, with outdated figures replaced when a primary source publishes newer comparable data.
Survey figures describe planned spending or participation, not completed purchases. Older figures provide historical context and are not predictions for 2026. These statistics are not estimates of The Wreath Creator’s own sales or customers.
Cite this page
Need a quick reference?
Suggested citation: The Wreath Creator. “Holiday Decorating and Shopping Statistics.” Updated October 9, 2026. https://thewreathcreator.com/holiday-decorating-statistics
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